The Study and Development of a Public Relations Video to Create an Image of the Thai-French Innovation Institute, King Mongkut's University of Technology North Bangkok on Social Media
(1) a newly developed public relations video to create an image of the Thai-French Innovation Institute on social media, (2) public relations channels, which are the Institute’s website, YouTube channel, Facebook page, and Application Line (3) video quality assessment forms for content experts and video production technique experts, and (4) satisfaction assessment form for the sample to assess their satisfaction towards the public relations video to create an image on social media. The statistics for data analysis were percentage, mean, and standard deviation. The findings reveal that 1) the developed public relations video to create an image of the Thai-French Innovation Institute on social media is in the form of online media and can be displayed on mobile devices, Smart TV, iPads, tablets, computers, etc., through various communication channels, including websites, Facebook pages, YouTube channels and Application Line with a target group is an Industrial, Government & Company Institutions, and Private company. ; 2) regarding the results of assessment of the quality of the public relations video to create an image on social media by content experts, the overall content quality was at the highest level, with = 4.53 and S.D.=0.57. Meanwhile, the overall result of assessment by video production technique experts in 9 aspects was at a high level, with = 4.35 and S.D. = 0.63. and 3) the overall assessment result of personnel satisfaction was at the highest level, with = 4.61 and S.D.=0.63. Meanwhile, the overall assessment result of academic service user satisfaction was at the highest level, with = 4.64 and S.D.=0.53
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