As each company has its reasons for conducting customer surveys. However, some common reasons Stores may choose to conduct surveys include understanding customer needs and wants, measuring customer satisfaction, and gauging customer loyalty. Additionally, surveys can provide valuable insights into how customers view a company's products or services, what they like or dislike about them, and what improvements they would like to see. Publix stores can collect customer feedback by running the Publixsurvey program. After the sweepstake results, customers can win a $1k survey prize.
Publix survey rules and requirements
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