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Scottish camper hits out at 'blatant sexism' in a pop-up tent advert

by Adrianna Grossman (2021-04-27)


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A keen camper has claimed she was told to 'get a life' after hitting out at the 'blatant sexism' in an advert for a pop-up tent that said it was even 'easy for women' to use.

Eve Gilmour, 38, from Edinburgh, was planning a camping trip with her friends when one showed her a snap of the 'appalling' listing.

The advert, posted by a seller on Amazon, showed a picture of three women struggling to put up a tent and claimed that 'women can easily get it done' with their pop-up tent.

Eve immediately posted a question on the listing asking 'can you see your blatant sexism in your ad?', before an unknown commenter told her to 'get a life'.

Eve Gilmour, 38, from Edinburgh, has claimed she was told to 'get a life' after hitting out at the 'blatant sexism' in an advert for a pop-up tent that said it was even 'easy for women' to use

The bus driver said: 'It's just appalling, quite frankly.

It's blatant sexism.

'It's a 1950s "women should stay in the home" attitude.

'The sellers need to realise what they are doing and how that is completely inappropriate for this day and age.

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'This company has gone to the bottom of my list now. I'll make sure I'm not buying from them. They need to realise that it's not on.' 

Eve has vowed to shop locally instead after highlighting the 'completely inappropriate' marketing strategies used by one of Amazon's sellers. 

After checking out the tent listing, Eve initially wrote a review pointing out the perceived sexism in the advert, but it appears to have been blocked.

Bus driver Eve (pictured) was planning a camping trip with her friends when one of them showed her a snap of the 'appalling' listing posted by a seller on Amazon

The advert listing (pictured) showed an image of three women struggling to put up a tent and claimed that 'women can easily get it done' with their pop-up tent

Aside from her own question, a second customer also mockingly commented, asking: 'Can men easily get it done?

Also, what year is it?'

Eve described the anonymous response to her comment as 'unbelievable', and slammed the marketing strategy as 'dated'.

She continued: 'The reply is unbelievable. It's a complete disregard for the sexist advertising they're using.

They're alienating their target market.

'The response online from all women [they] are completely angry and can't believe this is happening in this day and age. It's very dated.

'I submitted a review but that gets processed and reviewed before it gets posted.

It was a blanket "this isn't appropriate" thing.'

Eve also said she reached out to Amazon on social media to ask them about the 'blatant sexism', but claimed that she has not yet received a response.

She explained: 'I tweeted Amazon, put it on their Facebook page, but I've not had a response.

I tagged them in a tweet and said, "Are you going to do anything about this blatant sexism?"

Eve posted a question on the listing asking 'can you see your blatant sexism in your ad?', before finding a reply from an unknown commenter telling her to 'get a life'

Eve (pictured) has vowed to shop locally instead after highlighting the 'completely inappropriate' digital marketing company strategies used by one of Amazon's sellers

'I don't know if the seller is somebody who's clearly got no background information on the fight and struggle that women are still going through to be seen as equal.

'I think Amazon should definitely have a team that takes a look at the advertising of the products before they're listed.

'For a big company like Amazon, that's very poor that it's got past them.'

Amazon confirmed that they had removed the image from the product advertisement and taken appropriate action against the seller.

An Amazon spokesperson said: 'All sellers must follow our selling guidelines and those who don't will be subject to action including potential removal of their account.

'The content in question has been removed.'





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